Answer Engine Optimization (AEO) Program

Texas State University seeks a qualified consulting firm to design, implement, and sustain an Answer Engine Optimization (AEO) program that improves the university’s visibility, accuracy, authority, and representation within AI‑generated search and answer platforms (e.g., ChatGPT, Google AI, Microsoft Copilot). The effort includes a baseline audit of current AI presence, strategic roadmap development, content and knowledge optimization recommendations, ongoing monitoring and reporting, and staff training for long‑term governance. • Conduct a comprehensive AI visibility audit across major answer engines and benchmark against peer institutions. • Deliver a strategic AEO/GEO roadmap, content‑optimization recommendations, and a monitoring/reporting platform with regular performance dashboards. • Provide continuous consulting, prompt‑testing, and training to embed AEO best practices within university staff and ensure sustainable internal capability.