Seeking Radio/Digital Advertising Services

The Ralph H. Johnson VA Medical Center is seeking a contractor to provide radio and digital advertising services. The contractor will be required to provide access to owned radio advertising space and digital advertising campaign planning and implementation. The scope of work includes project planning, advertising campaign planning, digital advertising campaign planning, pre-production planning, layout of ads, and digital advertising campaign implementation. The contractor must demonstrate the ability to provide all requirements, advertising inventory to meet or exceed requirements, and executing advertising campaigns to meet or exceed advertising goals. The contract will be a Firm-Fixed Price Indefinite Delivery / Indefinite Quantity (IDIQ) type contract with a base period of 3 months and potential for future expansions based on performance. Key points to consider: • The contractor must provide radio station advertising or have access via advertising. • The contractor must provide digital placement capability meeting or exceeding industry standards. • High-definition production quality is required. • The contractor must have the ability to push ads to mobile devices of designated audiences. • A dedicated account representative and technical support are required. • The contractor must demonstrate the ability to provide all requirements and execute advertising campaigns to meet or exceed advertising goals. • The contract has a base period of 3 months with potential for future expansions based on performance.