DEQ Lithium-Ion Battery Campaign

The Department of Environmental Quality (DEQ) is seeking a qualified media company to conduct a statewide awareness campaign about the proper management of lithium-ion batteries at the end of their useful life. The campaign will include radio advertisements and digital messaging to reach all 100 counties in North Carolina. The selected media company will meet with DEQ to design and prepare the campaign, which will begin in August 2026 and conclude on February 28, 2027. The company will be responsible for creating and airing radio advertisements and digital messaging, as well as providing engagement metrics and listenership data to DEQ. Key aspects of the job include: • Developing and producing radio advertisements and digital messaging to inform North Carolina residents about the proper management of lithium-ion batteries • Collaborating with DEQ to design and prepare the campaign • Providing engagement metrics and listenership data to DEQ • Creating and airing radio advertisements and digital messaging on multiple stations and social media platforms • Translating advertisements into Spanish • Meeting with DEQ to discuss the efficacy of the campaign and making alterations as needed