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Murray State University·Kentucky

RFP-233L-22 Search Engine Optimization

Closes 4/25/2022$150k – $600kRequest for Proposal
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Description

Murray State University seeks a qualified vendor to provide comprehensive off‑site Search Engine Optimization (SEO) services, including keyword research, competitor analysis, strategic recommendations, and reporting tools. The university will handle all on‑site implementation and content creation, while the vendor supplies data‑driven insights, mobile‑first indexing guidance, and ongoing training and support throughout a three‑year contract term.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Darcie Liddle(Purchasing Agent)

[email protected]

(270) 809-4762

Key dates

Opened
3/18/2022
Questions due
4/1/2022
Closes
4/25/2022
Projected award
6/1/2022
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
RFP‑233L‑22

Budget estimate

$150,000 – $600,000

Based on typical university SEO contracts, a three‑year engagement that includes unlimited keyword research, reporting dashboards, training, and support could range from $150,000 to $600,000 total. Lower‑end estimates assume a modest SaaS licensing fee plus limited consulting hours, while higher‑end estimates reflect extensive custom reporting, dedicated project management, and premium support services.

AI estimate from the solicitation

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