The Fresh Market, Inc

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with The Fresh Market, Inc. to execute the “Fresh From Florida” Grocery Retailer Marketing Program. The contract will cover a suite of promotional activities—including email flyers, in‑store signage, magazine advertorials, app advertisements, and loyalty‑club promotions—designed to highlight Florida‑grown products across The Fresh Market’s 170+ stores. FDACS seeks confirmation of the vendor’s ability to deliver these services; the anticipated contract value ranges from $60,000 to $100,000, with execution slated for June 30 2027. • Single‑source procurement (sole source) for marketing services • Targeted promotional mix: digital, print, in‑store, and loyalty‑program assets • Estimated contract amount: $60‑100 K • Execution date: 30 June 2027 (duration not specified) • Contact: Brittany Harvey, Procurement, FDACS (phone (850) 617‑7181, email [email protected])