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U.S. Department Of Defense·Utah

BYU Sports Marketing Intent to Sole Source

Closes 6/19/2025$200k – $2MSole Source
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Description

The Utah Army National Guard intends to award a firm-fixed price contract to Brigham Young University (BYU) for out-of-home marketing/advertising. The contract will cover sports marketing media with BYU, including sponsorship, rights, and advertising packages for various sports such as football and men's basketball. The contract is expected to be for a period of one year, from July 1, 2025, to June 30, 2026. Interested parties may respond to this notice by June 9, 2025, to demonstrate their ability to provide equivalent services. Some key points to consider for this opportunity include: • The contract is for a firm-fixed price. • The contract period is from July 1, 2025, to June 30, 2026. • The marketing/advertising services will be for various sports, including football and men's basketball. • The contract is intended to be awarded on a sole-source basis to BYU. • Interested parties must respond by June 9, 2025, to demonstrate their ability to provide equivalent services.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Otha Henderson(Contracting Officer)

[email protected]

(801) 432-4093

Key dates

Opened
5/8/2025
Closes
6/19/2025
Duration
1 year

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
W911YP25RA008

Budget estimate

$200,000 – $2,000,000

Given the nature of the contract, which involves marketing and advertising services for sports events, it's difficult to estimate the exact budget without more specific information on the scope of work and the budget allocated for this contract. However, considering the contract is for a firm-fixed price and is intended for a period of one year, the budget could potentially range from a few hundred thousand dollars to a few million dollars, depending on the extent of the marketing and advertising services required. For example, if the contract involves a comprehensive marketing campaign for multiple sports events, including advertising, sponsorship, and promotional activities, the budget could be on the higher end of this range. On the other hand, if the contract is more limited in scope, focusing on specific events or activities, the budget could be lower. In general, marketing and advertising contracts for sports events can vary widely in terms of cost, depending on factors such as the size of the events, the target audience, and the marketing channels used.

AI estimate from the solicitation

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