RFP # 27-01 Rebrand for Destination Marketing Organization (DMO)

The Montgomery County Destination Marketing Organization (DMO) is seeking a qualified firm to develop a comprehensive rebranding strategy for the regional tourism area that includes Blacksburg and Christiansburg. The effort will cover brand identity creation, visual design, messaging, and implementation across digital and print assets to better promote the region’s attractions and economic development. This contract will be awarded to the vendor that best demonstrates experience in tourism branding, strategic marketing, and creative execution. • Develop a new brand name, logo, tagline, and visual style guide. • Produce marketing collateral (brochures, signage, digital assets, social media templates). • Create a website redesign and content strategy aligned with the new brand. • Provide a rollout plan to transition all stakeholder communications to the new brand. • Offer ongoing brand management support for a defined period post‑launch.