Florida High School Athletic Association

The Florida Department of the Lottery is awarding a single‑source contract to the Florida High School Athletic Association (FHSAA) to promote the Bright Futures Scholarship Program across the state’s high‑school ecosystem. The scope includes sponsorship of the FLASHYS Awards, delivery of Student‑Athlete Leadership Seminars, creation of featured media segments, and on‑site activations at schools and athletic events. The partnership leverages FHSAA’s direct connections to students, families, and school communities to raise scholarship awareness, improve college readiness, and sustain year‑round promotional campaigns. The contract is for a two‑year term with an estimated total value of $142,000. • Promote Bright Futures scholarship through sports‑related events and media. • Sponsor the FLASHYS Awards and conduct leadership seminars. • Produce and distribute featured media segments statewide. • Execute on‑site activations at schools and athletic venues. • Provide ongoing coordination and reporting over a 2‑year period.