Strategic Marketing and Public Relations Services

The State of Hawaii’s Department of Human Services, Med‑QUEST Division, is soliciting a qualified vendor to provide comprehensive strategic marketing and public relations services for a 12‑month period (Sept 2026 – Aug 2027) with a possible one‑year extension. The contractor will create culturally and linguistically appropriate graphic and communication materials, develop branding and visual assets, manage campaign graphics, and support media placement, social‑media content, newsletters, public service announcements, and handbook updates. Payments are milestone‑based, up to $100,000 total. • Scope: strategic creative services, branding, art direction, graphic design, content creation for internal & external audiences. • Deliverables: editorial content, media placement coordination, 12‑13 refreshed social‑media/website graphics, bus posters, e‑newsletters (4‑6), PSAs (6), member handbook updates. • Timeline: contract start Sept 2026, 12‑month performance, quarterly payment milestones, optional 12‑month extension. • Budget: ≤ $100,000, paid in five 20% installments. • Minimum qualifications: ≥ 5 years strategic creative/marketing experience, ≥ 1 year Medicaid‑related communications, cultural/linguistic expertise in Hawaii, understanding of Medicaid benefits and state processes. • Required compliance: registration in Hawaii Compliance Express (HCE) and/or inclusion on DHS vendor list.