Experiential Marketing

The Virginia State Lottery has issued a sealed Request for Proposal to provide Experiential Marketing services. The contractor will be responsible for designing, producing, and executing immersive marketing experiences that promote lottery products and initiatives, ensuring alignment with the Lottery’s brand guidelines and target audience. The scope includes concept development, event logistics, creative production, and post‑event analytics, with a deadline for proposal submission on July 23, 2026. • Develop creative concepts and storyboards for experiential campaigns. • Manage production, staffing, and on‑site execution of events. • Provide measurement and reporting of campaign effectiveness. • Ensure compliance with Virginia State Lottery’s policies and regulations.