HRSP Marketing and Communications Services 2026-2027

The State of Hawaii Department of Labor & Industrial Relations is seeking a vendor to provide comprehensive marketing and communications services to support the statewide rollout of the Hawaii Retirement Savings Program (HRSP). The successful vendor will be responsible for developing a communications strategy, creating visual brand assets, producing creative materials, and conducting community outreach and engagement. The contract term is anticipated to be 12 months, with the possibility of extensions based on program needs and funding availability. Key aspects of the job include: • Developing culturally competent messaging tailored to Hawaii's diverse communities • Creating visual brand assets for HRSP, including logos, campaign themes, templates, and style guides • Producing creative materials, such as flyers, brochures, social media graphics, and videos • Conducting community outreach and engagement, including partnering with community-based organizations and conducting events and workshops • Providing regular performance reports and recommending data-driven adjustments to outreach tactics