Brand Research Services

The University of Alabama seeks a qualified firm to conduct a comprehensive brand research engagement for its “Where Legends Are Made” platform. The work will assess current audience perceptions, evaluate the effectiveness of the existing brand campaign, and produce evidence‑based recommendations for future brand positioning and messaging. • Conduct quantitative and qualitative research with priority audiences (students, alumni, community, donors). • Analyze brand campaign performance metrics and compare against benchmark data. • Deliver a final report with actionable insights, strategic recommendations, and a roadmap for future brand communications.