Strategic Enrollment for New Student Growth

Salem State University is seeking a single, qualified vendor to design, implement, and manage a comprehensive enrollment‑growth program aimed at boosting traditional undergraduate freshman and transfer applications for the Fall 2025 cohort. The vendor must handle prospect identification, multilingual marketing creative, multi‑channel outreach (direct mail, email, texting, social/digital), financial‑aid modeling, predictive analytics, list‑buy strategy, and full integration with the university’s existing technology stack (PeopleSoft, TargetX/Salesforce, Marketing Cloud, Power BI, Jitterbit, Informatica). Real‑time reporting, a secure online analytics portal, and a professional analyst to monitor results are required, along with strict compliance (SOC 2 Type II, ADA, data‑security, background checks, DEI commitments, and insurance). The contract is expected to run for five years, with implementation beginning Spring 2024. • Full‑service enrollment‑recruitment marketing (strategy, creative, list acquisition, multi‑channel execution) • Predictive modeling, financial‑aid optimization, and real‑time analytics dashboard integration with existing SIS/CRM systems • Mandatory compliance: SOC 2 Type II, ADA, multi‑language, cyber‑insurance, background checks, DEI supplier usage, 7‑year record retention • Deliverables include strategic plan, multilingual messaging, audience lists, campaign assets, real‑time portal, and post‑campaign analysis • Vendor must provide a 5‑year fixed‑price proposal, pricing methodology, and optional performance‑based pricing structures.