RFP SLD-1258 Digital Advertising Services

James Madison University is soliciting proposals to provide comprehensive digital advertising services. The university seeks a partner who can develop, execute, and manage online advertising campaigns that increase brand visibility, attract prospective students, and support recruitment and outreach goals. The selected vendor will be responsible for strategic planning, creative development, media buying, performance tracking, and detailed reporting. • Design and launch multi‑platform digital ad campaigns (search, display, social, video). • Create compelling ad copy, graphics, and video assets aligned with university branding. • Manage media budgets, optimize spend, and provide regular performance analytics and ROI reports. • Ensure compliance with university policies and applicable regulations (e.g., FERPA, accessibility).