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U.S. Department Of Defense·Alaska

176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: O'Malley Ice and Sports Center

Closes 9/1/2026$200k – $500kSole Source
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Description

The Alaska Air National Guard’s 176th Wing seeks a sole‑source contractor to operate a comprehensive, venue‑based advertising and community‑sponsorship program at the O’Malley Ice and Sports Center in Anchorage. The effort is designed to raise public awareness of the Guard and support recruiting by branding the arena with naming rights, Zamboni wraps, on‑ice logos, dasher‑board ads, locker‑room branding, digital LED displays, and stair‑way graphics, plus providing ongoing maintenance, monthly activity reports, and an annual event calendar. The contract is firm‑fixed‑price, base year of 12 months starting 15 Sep 2026 with two optional 12‑month extensions. • Provide exclusive “Air National Guard Ice Arena” naming rights and signage. • Design, install, and maintain Zamboni graphic wrap, on‑ice logos (6), dasher‑board ads (3), locker‑room branding, LED wall ads (4), and stair‑way graphics (4). • Deliver monthly performance reports and an annual forecast of facility events. • Maintain all advertising assets, repairing or replacing damaged items within specified timeframes. • Attend required progress meetings and coordinate through a designated Contract Manager.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Zach Gowin

[email protected]

(907) 551-0246

Key dates

Opened
8/21/2026
Closes
9/1/2026
Duration
12 months

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
711310
Solicitation №
W50S6L-26-Q-0014

Budget estimate

$200,000 – $500,000

The contract will cover a full year of branding, signage, graphic wraps, digital advertising, asset maintenance, reporting, and contract management. Based on comparable arena‑sponsorship contracts for military recruiting, annual spend typically ranges from $200 K to $500 K, depending on the number of assets, design complexity, and maintenance requirements. The estimate assumes a modest design‑and‑install cost for Zamboni wrap, on‑ice logos, dasher‑board ads, LED content rotation, and ongoing upkeep.

AI estimate from the solicitation

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