Public Relations for the SOS Maternity - 2024

Wayne State University seeks a full‑service public‑relations firm to design, launch, and manage a statewide multimedia awareness campaign for the SOS Maternity program. The effort includes strategic communications planning, media buying, creation of printed and digital collateral, coordination of up to two public events (including a large community launch event and town‑hall meetings), and ongoing reporting throughout a 12‑month period. The contractor must work with 14 partner institutions, adhere to university insurance and smoke‑free policies, and incorporate any required market research within the budget. • Develop and execute a multimedia PR strategy (billboards, paid/social media, press releases, TV/radio spots). • Plan, produce, and promote a large community kickoff event (≈200 guests) and subsequent town‑hall meetings, handling venue, AV, permits, catering, and logistics. • Create and distribute PR collateral (flyers, brochures, press kits) and manage ongoing social‑media content calendars. • Coordinate with the university’s coordinating center and 14 partner sites; provide measurement methods for awareness impact. • Include all event‑production costs, media‑buy spend, and collateral production within the overall budget (estimated $150‑200 K).