Rebranding of Cedar Rapids Tourism Office

The Cedar Rapids Tourism Office is seeking a marketing agency to help research, develop, and implement a strategically-driven destination brand. The selected agency will work on a per-project or campaign basis, with each project's compensation negotiated based on hourly rates submitted. The scope of work includes brand discovery and strategy, brand identity development, and creative campaign concept. The ideal candidate will have experience in destination marketing, demonstrate success in developing campaigns and branding, and provide comprehensive plans and measurement with reporting. • Key responsibilities include stakeholder interviews and research, audience segmentation and persona development, competitive analysis and positioning, and development of a visual and verbal brand identity. • The selected agency will also develop brand guidelines and templates, create a strategy to deliver the destination promise, and provide campaign assets including photography and videography. • The agency will be evaluated on creativity, responsiveness, cost-effectiveness, and overall match of personalities and goals.