Strategic Marketing Plan Development

The City of Yachats is seeking a qualified marketing firm to develop a comprehensive Strategic Marketing Plan for Visit Yachats, the city's Destination Marketing Organization. The plan should guide marketing efforts, ensure alignment with the mission and vision, and maximize return on investment. The selected firm will be responsible for conducting market analysis, setting marketing goals and objectives, developing marketing strategies and tactics, and creating a brand development and messaging plan. The firm will also provide a detailed implementation plan, budget recommendations, and a comprehensive written Strategic Marketing Plan document. Key aspects of the project include: • Conducting thorough research on current and potential target markets • Analyzing current tourism trends and identifying emerging opportunities • Assessing the effectiveness of current marketing efforts • Developing clear, measurable, achievable, relevant, and time-bound marketing goals and objectives • Recommending specific marketing strategies and tactics across various channels • Addressing seasonality and shoulder-season strategies • Including strategies for sustainable tourism practices • Evaluating current brand messaging and recommending enhancements or revisions • Developing a consistent brand voice and visual identity for Visit Yachats • Providing a detailed implementation plan with timelines, budgets, and responsible parties • Outlining key performance indicators for measuring success