Dublin Irish Festival Marketing & Communications Plan

The City of Dublin, Ohio, seeks a qualified firm to develop and later implement a comprehensive marketing and communications plan for its 2027 Dublin Irish Festival, including a 40th‑anniversary creative direction. Phase 1 focuses on strategic planning, audience definition, creative concepts, paid‑media strategy, and a detailed implementation calendar, with a fixed‑fee deliverable due by early 2027. Phase 2 involves executing the approved plan, handling paid‑media buying, regional earned‑media outreach, influencer coordination, and ongoing performance reporting through August 2027. The contract includes optional one‑year extensions. • Phase 1 (Dec 1 2026 – early 2027): Fixed‑fee strategic plan, 40th‑anniversary branding, media mix, budget, and measurement framework. • Phase 2 (post‑approval – Aug 31 2027): Creative production, paid‑media campaign management, regional PR, influencer/sponsored‑content coordination, monthly reporting, and final performance analysis. • Budget ranges: $15‑$25 k for Phase 1; $100‑$125 k (professional fees) within a $125‑$150 k total implementation budget for Phase 2. • Required experience: ≥5 years integrated marketing, communications, and paid‑media services; optional festival/event background preferred. • Deliverables become City property; the firm must not perform organic social publishing or video production (city handles those).