NNSY Job Fair - Advertising

The Norfolk Naval Shipyard (NNSY) is seeking a contractor to provide advertising services for the NNSY Job Fair. The contractor will be responsible for creating and airing commercials on TV, radio, and social media platforms, as well as providing metrics throughout the campaign. The contract is expected to be a Firm Fixed Price (FFP) Single Award Contract, and quotes shall be valid for sixty (60) days (at minimum). The period of performance is expected to be around two weeks prior to the NNSY Career Fair. The contractor will be required to provide a summary of activity after the career fair, within 10 business days. • The contractor will create a 30-second generic hiring commercial ad to be aired on TV and radio. • The contractor will use Facebook to strategically place NNSY advertising, with Geo-Fencing to target and deliver recruitment messages to a specific profile (potential employees) based on their geography, demographics, behaviors, and search and online habits. • The contractor will provide metrics throughout the entire campaign, including digital impressions and clicks on platforms such as LinkedIn. • The contractor will be required to create ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use.