Advertising and Marketing

The State of Nevada, Department of Public Safety is seeking a single agency to manage its statewide advertising and marketing efforts for a two-year period, with the possibility of a two-year extension. The successful proposer will be responsible for providing marketing services, creative services, private sector partnership programs, media planning, and placement services. The scope of work includes developing a marketing plan, designing and producing media materials, and developing educational materials for the Zero Fatalities campaign and other priority program areas. The proposer will also be required to provide timely written documentation of all conversations, telephone calls, and meetings to confirm information discussed. Key aspects of the proposal include: • Developing an effective marketing strategy for the Zero Fatalities campaign • Conducting advertising and marketing efforts for various campaigns statewide • Managing social media presence and creating content for social media channels • Expanding the reach and effectiveness of the Zero Fatalities program through outreach activities • Providing assessment and evaluation of the program's progress and effectiveness