NEVADA STATE UNIVERSITY BRANDING AND MARKETING SERVICES

Nevada State University (NSU) is seeking a vendor to provide branding and marketing services. The selected vendor will be responsible for developing and implementing a comprehensive marketing campaign to enhance the brand of NSU, including undergraduate recruitment of under-represented communities. The vendor should have experience working with higher education institutions and providing services to diverse audiences. The evaluation criteria include relevant experience, demonstrated competence, creativity, and strategy, as well as cost. • The vendor should provide a brief description of their company, including their background, experience, and qualifications. • The vendor should demonstrate their creativity and strategy by addressing specific scenarios, including an integrated marketing campaign to enhance the brand of a higher education institution. • The vendor should provide a budget detailing the projected costs for activities proposed to fulfill the scope of work. • The vendor should have experience working in Nevada and providing services to non-profit organizations, government agencies, corporations, or colleges/universities. • The vendor should have experience working with and reaching diverse audiences/communities, including African American, American Indian, Asian and Pacific Islander, Hispanic, and first-generation college students.