This solicitation is a sole‑source procurement authorizing the State of Michigan (and other public agencies) to purchase proprietary nutrition‑education and physical‑activity products directly from Fresh Baby, LLC. Fresh Baby’s product line includes branded plates, cups, cutlery, educational cards, kits, and a digital NFC‑enabled platform (Tap2Thrive™) designed for WIC, SNAP‑Ed, EFNEP, Head Start, tribal, school, and community health programs. Because all designs, content, and the digital platform are protected by intellectual‑property rights, no alternative vendors are permitted. The agency must purchase directly from Fresh Baby, with volume‑based pricing and optional customization, and must adhere to the sole‑source justification provided.
• Proprietary educational tools for children’s nutrition and activity
• Direct‑to‑program purchasing only – no third‑party resale
• Products cover meal patterns, food safety, chronic disease, gardening, shopping, farmer’s markets, physical activity, hydration, dental/vision, nutrient libraries, solid‑food introduction, and breastfeeding
• Includes NFC‑enabled Tap2Thrive digital education platform
• Intended for federally funded nutrition programs (WIC, SNAP‑Ed, EFNEP, CACFP, Head Start, etc.)
• Supplier is a Women‑Owned Small Business (WOSB) certified by SBA
• No competitive bidding; sole‑source justification required