MCC RFP 202701

Morgan Community College (MCC) is seeking a qualified consulting firm to develop a comprehensive Strategic Enrollment Plan (SEP) that will guide recruitment, retention, and student‑success initiatives across its four campuses. The consultant will collect and analyze enrollment and market data, identify key performance indicators, project multi‑year enrollment trends, and create actionable, data‑driven strategies with clear timelines, ROI projections, and implementation playbooks. The effort includes stakeholder engagement, establishment of a Strategic Enrollment Management Council, and delivery of final reports, projections, and training materials. • Develop a data‑informed enrollment baseline and KPI framework. • Conduct market and competitive analysis to inform multi‑year enrollment forecasts. • Create prioritized action plans, budgets, and ROI models for recruitment, retention, and program delivery. • Produce a written Strategic Enrollment Plan, implementation playbooks, and training sessions. • Provide ongoing recommendations for data tracking and continuous improvement.