RFP-Business Attraction and PR Agency

The Rhode Island Commerce Corporation is seeking a single, full‑service agency to provide public‑relations, advertising, social‑media, analytics, and event‑management support for its statewide business‑attraction initiatives. The contract is capped at $800,000, runs for 12 months beginning Jan 1 2027, and requires comprehensive planning, execution, and reporting across multiple service categories. Proposers must submit a detailed technical and cost proposal by Oct 30 2026 and be prepared to present in person on Nov 9‑10. • Core services include PR strategy, media relations, content creation, social‑media management (using Agorapulse), analytics/reporting, integrated advertising campaigns, and production of ~12 business‑attraction events per year. • Deliverables: a full marketing plan, strategic account plans, social‑media calendar, analytics framework, advertising concepts, event production plans, and supporting work samples. • Evaluation emphasizes experience, familiarity with Rhode Island’s priority industries, personnel qualifications, innovative planning, event management capability, cost‑effectiveness, and ISBE participation.