RFP,BSFA,2027-0029 CSF Marketing Services

The Colorado State Fair Authority seeks a full‑service marketing agency to provide year‑round and event‑specific marketing for the Colorado State Fair. The contract will begin 1/1/2027 and run for an initial one‑year term, with up to four optional one‑year extensions. The agency must develop a comprehensive marketing plan, conduct market research, create brand strategy, produce and place advertising across TV, radio, print, outdoor, digital and social channels, manage media buying, handle graphic design, execute multicultural outreach, and provide regular progress reports and post‑fair analyses. The agency is expected to match or improve upon the 2025 media spend of approximately $300,000 while delivering cost‑effective, high‑impact campaigns. Preference is given to Colorado‑based, full‑service agencies with event‑marketing experience. • Develop annual marketing plan aligned with Authority’s budget and theme (by March 1). • Conduct market research and brand strategy to boost attendance and revenue. • Produce and manage multi‑channel advertising (TV, radio, print, outdoor, digital, social). • Provide graphic design, media planning/buying, and press‑release coordination. • Implement multicultural outreach and translation services as needed. • Deliver quarterly/annual progress reports, post‑fair performance analyses, and sponsor affidavits. • Maintain on‑site support during the eleven‑day fair (media trailer, social media, event support). • Ensure all work complies with Colorado accessibility standards (WCAG AA).