NOTICE OF INTENT TO SOLE SOURCE - Advertising and Marketing Campaign (Springfield Thunderbirds)

The USPFO for Massachusetts – Purchasing and Contracting Division intends to award a firm-fixed-price, sole-source contract for a comprehensive localized advertising and marketing campaign. The campaign is specifically designed to target the localized recruiting demographics at the MassMutual Center during Springfield Thunderbirds home games. Services required include concourse tabling and recruiting booths, glassMax dasherboard signage, "Three Stars of the Game" on-ice promotions, and box office lobby poster advertising. • The contract has a 12-month base year with four individual 12-month option years. • The estimated total value of the contract action is $150,000.00. • The sole source justification is based on the statutory authority permitting a sole source acquisition under FAR 12.102, as Springfield Hockey, LLC (dba Springfield Thunderbirds) is the sole owner and operator of the team's promotional inventory, licensing, and arena advertising rights.