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Kentucky Horse Park·Kentucky

KHP SPONSORSHIP - Barn Sponsorship

Closes 1/22/2026$2MRequest for Proposal
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Description

The Kentucky Horse Park is seeking a sponsor for the naming rights of four new barns (Barns A, B, I, and J) at the park. The sponsorship is a cash-only deal, with a total value of $2 million for a 10-year term, or $100,000 per year for an additional 5-year term. The sponsor will receive various benefits, including marketing and promotional opportunities, facility signage, and access to the park's website and social media channels. The sponsor will also have the opportunity to place a display at a mutually agreed-upon location and to purchase discounted meeting space at the park. • The sponsorship is for the naming rights of four new barns at the Kentucky Horse Park. • The total value of the sponsorship is $2 million for a 10-year term. • The sponsor will receive various benefits, including marketing and promotional opportunities. • The sponsor will have the opportunity to place a display at a mutually agreed-upon location. • The sponsor will have access to the park's website and social media channels.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Jill Blevins(Purchasing Agent)

[email protected]

(859) 259-4210

Key dates

Opened
1/15/2026
Closes
1/22/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Sports and Recreation
NAICS
711310
Solicitation №
RFP-665-2600000227-1

Budget estimate

$2,000,000

The budget for this opportunity can be estimated based on the sponsorship value, which is $2 million for a 10-year term. This works out to $200,000 per year. However, this is just the sponsorship value and does not include any additional revenue that the sponsor may generate through their marketing and promotional efforts. Factors that may influence the likely payment range include the sponsor's ability to negotiate a better deal, the level of marketing and promotional efforts, and the overall success of the sponsorship.

AI estimate from the solicitation

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