OUTREACH NOTICE: USAFA Brand Analysis

The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap. The objective is to establish the USAFA brand as the nation's most desirable, recognizable, and prestigious service academy. To achieve this, USAFA is soliciting "Solution Briefs" from elite commercial strategic communications and branding consultancies. The selected vendor will be expected to benchmark the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities. Key points to consider: • The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006. • Interested vendors must navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria. • The maximum budget for this effort is $65,000. • The submission deadline is 18 Jun 2026, 10:00 AM MDT.