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U.S. Department Of Defense·Wyoming

TV Advertising 153rd AW WYANG

Closes 9/14/2026$500k – $2MSole Source
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Description

The Wyoming Air National Guard seeks a sole‑source TV advertising provider (MeTV) to deliver twelve months of advertising for its Recruiting & Retention Office across the targeted geographic area. Contractors may submit an interest letter and capabilities statement by September 14, 2026. Award is anticipated on September 25, 2026. The contract is a 100 % small‑business set‑aside, simplified acquisition, NAICS 541810. No reimbursement is provided for proposal preparation costs. • Sole‑source, 100 % small‑business set‑aside under FAR 13.106‑1(b) • One‑year TV advertising campaign for Wyoming Air National Guard recruiting • Interest letter/capability statement due September 14, 2026 (MST) • Anticipated award September 25, 2026; performance period 12 months • NAICS 541810 (Advertising Agencies); size standard $25.5 M

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Nolan McDowell(Contracting Officer)

[email protected]

Key dates

Opened
9/9/2026
Closes
9/14/2026
Projected award
9/25/2026
Duration
12 months

Last updated

Details

Type
Sole Source
Industry
Broadcasting and Media
NAICS
541810
Solicitation №
W50S8W-26-Q-A006

Budget estimate

$500,000 – $2,000,000

Based on a year‑long TV advertising contract for a state National Guard recruiting office, the budget is likely modest but sufficient to cover prime‑time spots across local stations. Comparable state‑level recruiting TV campaigns range from a few hundred thousand dollars to low‑single‑digit millions. Assuming a mid‑range media buy and production costs, the contract value is estimated between $500,000 and $2,000,000, with the exact amount depending on spot frequency, rating tiers, and any supplemental production services.

AI estimate from the solicitation

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