RFP for Destination Music, Arts & Culture Public Relations Services

The St. Johns County Visitors and Convention Bureau is seeking a highly experienced public relations agency to provide destination music, arts, and culture public relations services. The selected agency must demonstrate established relationships with national music, entertainment, lifestyle, and travel media, and the ability to position Florida’s Historic Coast within relevant editorial conversations tied to live music, festivals, touring artists, venue recognition, and cultural experiences. The scope of work for this project includes securing national earned media within the music and entertainment industries, supported by arts, culture, and destination storytelling expertise. Some key responsibilities of the selected agency may include: • Developing and implementing a comprehensive public relations strategy to promote Florida’s Historic Coast • Securing national media coverage and placements in top-tier publications • Building and maintaining relationships with national music, entertainment, lifestyle, and travel media • Creating and distributing press releases, media kits, and other promotional materials • Providing monthly reports and analysis of media coverage and results