ARID Communications Plan

The University of New Mexico is requesting bids for the development of a comprehensive communications plan for the ARID Institute. The plan should be structured around ARID's target audiences and outline distribution channels, tone, and voice recommendations. The contractor will also be responsible for producing a series of project highlight videos, updating the ARID website, creating marketing materials, and providing public relations services. The bid should include all costs, including equipment, labor, packaging, freight, shipping, handling, delivery, warranty, title, insurance, and installation. • The communications plan should guide the distribution of ARID's content. • The contractor will collaborate with ARID to identify and place relevant news stories in local and regional media outlets. • The contractor will develop marketing materials, including tri-fold brochures and one-pagers, tailored to various audience segments. • The contractor will create standardized templates for PowerPoints and reports. • The contractor will provide public relations services, including identifying and placing relevant news stories and creating bespoke proposals for digital advertising campaigns.