Emergency Procurement – Short‑Term Rapid‑Response Multilingual Communications Support for H.R.1‑Related Medicaid & SNAP Changes

This emergency contract awards Windlark Studios, Inc. a $1.1 million, three‑month, firm‑fixed‑price engagement to produce rapid‑response, multilingual public‑education communications for the New Mexico Health Care Authority. The work focuses on creating plain‑language, HCA‑branded materials—digital assets, web content, FAQs, scripts, and other creative deliverables—to help the public understand new Medicaid and SNAP provisions under H.R. 1. All deliverables must be reviewed and approved by HCA and become the property of the State of New Mexico. The contract is a sole‑source award justified by health‑safety urgency and is limited to the emergency period (approximately Jan 29 2025 – Apr 29 2025), after which any continued work would require a separate competitive procurement.