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Awarded contract·Winona State University·Minnesota

EAB Single Source

Won by EAB Global, Inc.$1.5MSingle Award
Contract source

Awarded vendors

  • EAB Global, Inc.

Description

Winona State University is awarding a three‑year sole‑source contract to EAB Global, Inc. for its Targeted .edu Content Strategy (TECS) service. TECS is an AI‑driven website‑enhancement and analytics platform designed to boost brand awareness, student engagement, and enrollment conversion for higher‑education institutions. The contract is a renewal of an existing relationship, justified on the basis of integration with WSU’s current EAB tools and the fact that EAB is the only provider of the specific higher‑education AI benchmarking capability. The solicitation is a notification only; there are no detailed technical specifications or pricing documents attached. • Service: AI‑powered website optimization, content strategy, and enrollment analytics (TECS). • Term: 3 years, starting 15 Oct 2026 and ending 15 Oct 2029. • Procurement: Sole‑source award to EAB Global, Inc.; no competition, no solicitation documents. • Contact: Beth Comero ([email protected]) – primary point of contact at Winona State University.

Attached files

Key dates

Bids closed
10/30/2026
Starts
10/15/2026
Ends
10/15/2029
Duration
3 years

Last updated

Details

Award type
Single Award
Procurement
Sole Source
Industry
Marketing and Advertising
NAICS
541512
Solicitation №
SRC-WSU-2027-000648-Single

Contract value

$1,500,000

The posting does not disclose a dollar amount. Based on comparable university‑wide AI‑driven enrollment platforms, a three‑year enterprise license with implementation, training, and ongoing analytics typically ranges from $400 k to $600 k per year. Assuming a mid‑range $500 k annual spend, the total contract value would be roughly $1.5 million over the three‑year term. This estimate accounts for software licensing, integration services, data analytics, and annual support/maintenance.

AI estimate from the award documents

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