RFP 2021-04: Public Relations Services

This contract awards a three‑year, full‑service public‑relations services agreement to Randle Communications for Covered California. The contractor will develop and execute PR strategies, multicultural outreach, earned‑media campaigns, crisis communications, digital and social‑media tactics, and provide training and knowledge‑transfer to agency staff. The scope includes annual PR plans, media lists, press releases, event planning, and measurable deliverables, with the ability to extend the contract up to three additional one‑year terms. • Scope: statewide PR strategy, multicultural outreach, media relations, crisis communications, digital/social media, training, and reporting. • Budget: maximum $7.5 M total ($2.5 M per year), with cost proposals bound for the term. • Timeline: proposal due Nov 11 2021, contract start Mar 1 2022, initial term ends Mar 30 2025, optional extensions thereafter.