RFP for Branding and Marketing Services for the University of the District of Columbia

The University of the District of Columbia (UDC) issued a competitive, firm‑fixed‑price solicitation for comprehensive branding and marketing services. The awardee will serve as a full‑service agency, delivering a refreshed brand identity, creative production (photo, video, graphic design), enrollment‑focused marketing strategies, media‑buy planning, digital campaign execution, market research, analytics, and reporting for the FY 2024 period, with the possibility of up to four additional one‑year extensions. The contract’s base value cannot exceed $120,000 and the work must be completed by the end of September 2024 to support the university’s Fall‑2024 enrollment push. • Scope includes brand strategy, visual guidelines, creative assets, paid‑media planning, social‑media content (up to 12 posts/month), and performance analytics. • Required technical proficiency: Adobe Creative Cloud, Google Analytics; preferred experience with public‑sector or higher‑education institutions. • Evaluation weighted 70 % technical (experience, qualifications, references) and 30 % price; small‑business preference applies but not a mandatory set‑aside.