Awarded vendors
- Niche.com LLC
Description
Longwood University awarded a sole‑source, two‑year contract to Niche.com LLC for a comprehensive enrollment‑marketing solution delivered via the Niche.com college‑search platform. The agreement provides an enhanced institutional profile, automated prospect‑email campaigns, sponsored search listings, qualified lead generation, intent‑based remarketing (including Google Ads), event promotion, and detailed analytics dashboards. The university seeks to increase brand awareness, attract qualified prospective students, and improve application and matriculation numbers through data‑driven digital outreach.
• Total contract value: $117,100 for a two‑year term ($58,550 per year).
• Scope includes premium profile, email automation, sponsored listings, lead generation, remarketing, event promotion, monthly insight reports, and a dedicated account manager.
• Sole‑source justification cites Niche.com’s unique first‑party student data and integrated multi‑channel marketing tools that no other vendor can match.