Districtwide Digital Media Buyer Services

This contract calls for districtwide digital media buying services for Austin Community College, covering the planning, purchasing, and management of online advertising campaigns across multiple platforms. The college sought proposals through a formal RFP and selected Steel Digital Studios, Inc. as the sole vendor to execute the digital media strategy, leveraging the vendor’s expertise in programmatic buying, audience targeting, and performance analytics. • Scope includes strategic media planning, buying, optimization, and reporting for the college’s marketing initiatives. • Vendor is responsible for managing budgets, ensuring brand compliance, and delivering measurable ROI on digital ad spend. • The engagement likely spans a multi‑year term with periodic performance reviews and potential extensions.