Awarded vendors
- MF Digital Marketing
Description
This contract establishes a three‑year marketing partnership between Wayne State University’s Law School and a private vendor to drive enrollment and brand awareness for JD and MSL programs. The vendor will deliver a full suite of services, including strategic planning, digital campaign management, creative production, website/SEO optimization, analytics, and yield management, with the ability to add optional market‑research services. The agreement is a fixed‑price, competitively‑sourced contract with potential one‑year extensions.
• Scope covers comprehensive digital and traditional marketing, lead generation, website optimization, and post‑application follow‑up.
• Contract term runs from 15 Apr 2024 to 30 Apr 2027, with up to two one‑year renewals.
• No budget ceiling is disclosed; pricing is to be submitted via Schedule C in a detailed cost schedule.