HUB MANAGEMENT AND MARKETING

The City of Allentown is seeking a vendor to provide hub management and marketing services for the 2020 Census. The vendor will be responsible for marketing the Census 2020 program, serving as the employer for Census Hub staff, and managing the Census Ambassadors. The scope of work includes submitting a strategy for activating the Census Hubs, marketing the program through various channels, and managing the Census Ambassadors. The contract is expected to support the City's efforts to increase participation in the 2020 Census. Key aspects of the contract include: • Marketing and promoting the Census 2020 program • Serving as the employer for Census Hub staff • Managing the Census Ambassadors • Submitting a strategy for activating the Census Hubs • Providing monthly work reports for the Census Ambassadors