Description
The Utah Office of Tourism is seeking a vendor to lead and execute the development of travel trade relationships, partnerships, education, and campaigns in the Belgium/Netherlands Markets. The scope of work includes creating a proposed travel trade plan and marketing timeline, preparing and distributing UOT guides and resources, and developing and executing a travel trade familiarization tour strategy. The vendor will also be responsible for leading and executing on developing earned media and media partnerships, and engaging in consumer awareness efforts. The contract is funded by the Tourism Marketing Performance Account, and the budget for contracted services will be determined annually.
• The vendor will be required to provide quarterly reports to the market manager, and meet/connect monthly virtually or via phone to touch base on projects/market updates.
• The vendor will be required to have knowledge of Utah as a travel destination and partner relations, and develop opportunities to interface directly with partners on projects.
• The vendor will be required to provide any translations (localization) for UOT as requested, and proof any copy as needed for UOT international outreach initiatives.
• The vendor will be required to attend any mandatory training sessions, and be trained and fluent in the Salesforce CRM, Asana, and Slack.