Awarded vendors
- 6AM City, LLC
- Alpha Media, LLC
- Emily Revolutionary Marketing Group
- Carolina Panorama Newspaper
- Evening Post Industries d/b/a Free Times
- Glory Communications Inc.
- Grace Outdoor Advertising, LLC
- Lamar Advertising of Columbia
- Sinclair Television Group, Inc. d/b/a WACH FOX & Compulse Integrated Marketing
- Midlands Media Group
- National CineMedia, LLC
- South Carolina Educational Television Commission (SC ETV)
- Gray Media Group, Inc. d/b/a WIS
- WLTX
Description
This contract awards Richland County School District One a multi‑vendor arrangement to deliver comprehensive marketing and advertising services for the district’s K‑12 schools. The scope includes campaign development, media planning and buying, creative production, public‑relations support, and management of advertising inventory across print, broadcast, and digital platforms. The district selected fourteen qualified firms, most of them local to Columbia, SC, to fulfill various aspects of the work under a three‑year term with optional renewals.
• Services cover the full advertising lifecycle: strategy, creative, media buying, and performance tracking.
• Contract runs from 12 Feb 2021 to 11 Feb 2024 with two possible one‑year extensions.
• Annual spend exceeds $50 k, implying a minimum total value of $150 k over the full term.