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Awarded contract·Radford University·Virginia

Graduation Photography Services

Won by GradImages$40kAwarded 2/16/2021Single Award
Contract source

Awarded vendors

  • GradImages

Description

This contract authorizes GradImages (a division of Iconic Group Inc.) to provide comprehensive graduation photography services for Radford University’s main campus and associated locations. The vendor must staff professional photographers, capture required images of each graduate, deliver digital proofs within 24‑48 hours, and supply complimentary ceremony and promotional photos. All original contract terms remain unchanged; the current amendment simply extends the performance period. • Scope = on‑site photography, digital proof delivery, complimentary PR images, and adherence to strict equipment and dress‑code policies. • Term = extension from 16 Feb 2026 through 31 Jul 2026 (≈ 5½ months) with no further renewal language. • Pricing = unit‑price model (per‑graduate prints) plus a one‑time signing bonus to the university; the contract retains the original pricing schedule. • Vendor = GradImages, contact Michael Flanigan (Director of Special Operations). • Agency = Radford University, Procurement Officer Sheryl Sullivan.

Attached files

Key dates

Bids closed
8/5/2020
Intent to award
2/16/2021
Awarded
2/16/2021
Contract modified
1/13/2026
Starts
2/16/2026
Ends
7/31/2026
Duration
5 months

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Event Services
NAICS
541920
Solicitation №
RU21036

Contract value

$40,000

The contract does not disclose a total dollar amount. Estimating from the pricing options in the original contract, the university receives a signing bonus ranging from $3,000 to $8,000 plus per‑graduate rebates ($0‑$3) when graduate contact data is supplied. Assuming an average graduating class of 500 students per year (the threshold for VASCUPP incentives) and using the most lucrative Option C (sign‑on $8,000, $3 rebate per graduate, plus the standard per‑print revenues that the university does not bear), the university’s direct cash benefit over the 5‑month extension would be roughly: signing bonus $8,000 + 500 × $3 = $1,500 in rebates ≈ $9,500. However, the vendor’s total revenue from the same 500 graduates (average print package $50) would be about $25,000 for the period. Adding the university’s ancillary services (PR photos, complimentary proofs) and the administrative overhead, a reasonable ball‑park total contract value for the 5‑month extension is between $30,000 and $50,000. Taking the midpoint, the estimated value is $40,000.

AI estimate from the award documents

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