RFP Marketing Partner Search - 2024

This contract awards Wayne State University’s Law School a three‑year marketing partnership to boost enrollment for its JD and MSL programs. The vendor will provide a full suite of digital‑marketing services—including market research, lead generation, paid‑media buying, SEO, creative development, analytics dashboards, and a dedicated account manager—plus optional traditional media and web‑development support. The university requires detailed cost breakdowns via Schedule C, compliance with insurance, diversity‑reporting, and FOIA provisions, and the contract may be extended for up to two additional one‑year terms. • Scope: Comprehensive digital‑marketing strategy, execution, and reporting for JD and MSL programs. • Duration: Initial term April 15 2024 – April 30 2027, with two optional one‑year extensions. • Vendor: MF Digital Marketing (award confirmed), with all work performed under a University Strategic Source Agreement.