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Awarded contract·City of Mesa·Arizona

Marketing Communications and Design Services

Won by Fervor Creative, Inc. +1 more$420kAwarded 11/14/2024Multiple Award
Contract source

Awarded vendors

  • Fervor Creative, Inc.
  • Larch Group, Inc. dba Todd Hanle Marketing Partners

Description

The City of Mesa issued an RFP for comprehensive marketing communications and design services supporting its Economic Development Office. The scope includes a brand refresh, website look‑and‑feel, development of industry‑specific campaigns, district branding, regional awareness strategies, and full content creation (copy, graphics, ads, social media, newsletters, and more). The award is a fixed‑price, three‑year contract valued at $140 K per year, split between two vendors, with optional renewal for up to two additional years. The work will be coordinated through the Economic Development staff and must align with the city’s existing web platform (Gran​icus) and branding guidelines. • Primary deliverables: brand‑refresh templates, website design mock‑ups, industry campaign assets, district branding packages, and ongoing content creation. • Evaluation emphasized qualifications (30 pts), methodology (20 pts), portfolio (40 pts), and price (10 pts). • Mandatory insurance, debarment checks, and compliance with Arizona public‑records and non‑discrimination statutes are required.

Attached files

Key dates

Bids closed
9/26/2024
Intent to award
11/14/2024
Awarded
11/14/2024
Contract modified
9/19/2024
Duration
3 years

Last updated

Details

Award type
Multiple Award
Procurement
Sole Source
Industry
Marketing and Advertising
NAICS
541430
Solicitation №
RFP-F130-2025043-2

Contract value

$420,000

The Notice of Award states an annual contract value of $140,000. The solicitation describes a three‑year base term with up to two optional renewal years. Assuming the base term is fully exercised, the contract’s total value equals $140,000 × 3 = $420,000. If one or both renewal years are exercised, the value could rise to $560,000. No additional costs or media spend are excluded from this figure, so a reasonable ball‑park estimate for the awarded portion is $420,000.

AI estimate from the award documents

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