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Awarded contract·Cuyahoga County·Ohio

2025 Media Digital Ad

$55kSingle Award
Contract source

Description

This informal competitive solicitation seeks a vendor to provide a comprehensive digital advertising campaign for the Division of Children and Family Services in Cuyahoga County for the calendar year 2025. The contract requires delivering at least 260,000 digital display/video impressions each month, achieving 80‑120 search‑result clicks per month for foster‑parent related keywords, and supplying an online performance dashboard for both components. The vendor must also satisfy extensive insurance requirements (workers’ comp, CGL, automobile, cyber‑risk, umbrella) and submit post‑award documentation (W‑9, insurance certificates, workers’ comp, and portal registration). No budget amount is disclosed, and the award has been marked “Awarded” but the winning vendor is not named in the provided materials. • Scope: 12‑month digital display/video ad buy (minimum 260 k impressions/month) plus search‑placement service (80‑120 clicks/month, top‑3 ranking ≥ 80%). • Performance period: Jan 1 2025 – Dec 31 2025, with monthly performance metrics and dashboard reporting. • Compliance: Mandatory insurance coverages (including cyber‑risk), post‑award paperwork, and registration in the Cuyahoga County Infor Supplier Portal.

Attached files

Key dates

Bids closed
10/28/2024
Starts
1/1/2025
Ends
12/31/2025
Duration
1 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
5976

Contract value

$55,000

The solicitation does not disclose a dollar amount, so a rough estimate must be derived from the performance metrics. Assuming a conservative CPM (cost per thousand impressions) of $10 for the 260,000 monthly impressions yields $2,600 per month, or $31,200 for the full year. Adding a CPC (cost per click) of $2 for the target 100 clicks/month results in $200 per month, or $2,400 annually. Factoring in agency fees for campaign management, reporting dashboard development, and the mandatory insurance coverage (which can add a premium of roughly 5‑10% of the base media spend), a reasonable ballpark total falls between $40,000 and $70,000. To provide a single figure, I estimate the contract value at approximately $55,000. This estimate reflects typical market rates for comparable digital‑media contracts of this size in the Midwest region.

AI estimate from the award documents

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