Sole Source Contract for Statewide Measurement Coverage

This sole‑source contract authorizes South Carolina Educational Television to engage The Nielsen Company US LLC to provide statewide television audience measurement services covering all South Carolina markets, including the Charlotte, NC market. The contract value is approximately $414,600 and runs for a four‑year period. The procurement is justified under South Carolina Code Ann. §11‑35‑1560, citing the vendor’s unique capability to deliver comprehensive measurement coverage. • Scope of work: statewide TV audience measurement, data collection, analysis, and reporting. • Contract term: July 3 2026 – June 30 2030 (≈4 years). • Funding: Fixed‑price award of $414,600, no option for additional renewals.