Integrated Marketing Plan and Services

Longwood University contracted two marketing firms to develop, implement, and manage a comprehensive integrated marketing plan supporting enrollment growth, brand awareness, and digital engagement. The work includes strategic planning, creative development, media buying, social‑media management, data analytics, and collaboration with internal communications staff, all delivered under a monthly‑retainer model for a twelve‑month base period with optional extensions. • Scope covers brand‑guided advertising, digital content, social‑media strategy, email nurture programs, and “outside‑the‑box” experiential projects. • Contract is a $7,000 per month retainer (per DIA proposal) with additional budget details to be shared only with the awardee; total first‑year estimate ≈ $84K per vendor. • Initial term July 1 2018–June 30 2019, with up to four one‑year renewal options; award made to DIA, Inc. and Salvage Advertising Corp. after an open competition.