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NJ Transit·New Jersey

Outdoor Advertising Management Services

Closes 9/17/2026$5M – $15MRequest for ProposalLogin required
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Description

New Jersey Transit is seeking a professional services firm to exclusively manage its outdoor advertising program, including billboards, roadside signs, and other advertising assets located on NJ Transit property. The contractor will be responsible for licensing, maintenance, revenue generation, compliance with NJ Transit advertising standards, and detailed reporting of advertising revenues. Key responsibilities include providing a minimum annual revenue guarantee, handling development of new advertising sites, ensuring all advertising complies with state regulations, and maintaining rigorous safety and insurance standards. • Manage, maintain, and license all outdoor advertising inventory owned or controlled by NJ Transit. • Deliver a minimum annual revenue guarantee and share net advertising revenues, with detailed monthly, quarterly, and annual reporting. • Ensure compliance with NJ Transit advertising standards, EEO requirements, and all applicable federal and state regulations, including safety‑training and insurance obligations.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Shanelle Armour(Senior Contract Specialist)

[email protected]

Key dates

Opened
7/24/2026
Questions due
8/14/2026
Pre-bid meeting
8/5/2026
Closes
9/17/2026
Projected award
2/1/2027
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541850
Solicitation №
RFP No. 0000240

Budget estimate

$5,000,000 – $15,000,000

The solicitation does not disclose a total contract value, but the required Minimum Annual Guarantee (MA G) and revenue‑share model suggest a multi‑million‑dollar contract over the five‑year base term. Assuming an MA G in the low‑to‑mid six‑figure range per month (≈ $500,000 – $1,000,000 annually) and additional revenue‑share upside, the total earnings for the contractor could reasonably fall between $5 million and $15 million over the contract’s duration. Factors influencing the range include the size of the advertising inventory, market demand for billboard space, and the contractor’s ability to meet or exceed the revenue guarantee.

AI estimate from the solicitation

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