Tourism Marketing and Creative Services

The City of Palm Desert is seeking a full‑service tourism‑marketing firm to develop and execute an integrated destination‑marketing program for the period July 1 2027 – June 30 2030. The contractor will provide strategic leadership, brand and creative development, media planning and buying, public relations, social‑media management, email marketing, website support, research, measurement, and analytics. The engagement is structured as a professional services agreement with an annual non‑media services budget not to exceed $335,000 and an assumed working media budget of approximately $550,000 per year. The firm must collaborate closely with city staff, manage the annual work plan, and ensure all public‑facing materials meet ADA/WCAG accessibility standards. • Scope includes destination strategy, brand stewardship, creative production, media buying, PR, social media, email newsletters, website optimization, and tourism‑related research. • Contract term: 3 years (2027‑2030) with potential for renewal at city discretion. • Annual service fee cap: $335,000; separate media spend: ~$550,000 (pass‑through). • No pre‑proposal meeting; questions due Sept 30 2026; proposals due Oct 22 2026. • Evaluation based on understanding of Palm Desert, strategic approach, relevant experience, team qualifications, research/measurement plan, and cost/value.